With so many social networking sites out there more than ever before, each with its own advantages and disadvantages, it can be difficult to know which is best for your business. Instagram, which initially built itself around photo-sharing, has grown to be a staple in successful e-commerce and continues to grow and add new features to help online business owners connect with their customers.

Take a look at the list below to discover reasons you should be using Instagram for your business.

Vast and Continually Growing Audience

Instagram has over 200 million active users and has grown by 23% within the last six months making it the fastest-growing social network. This growth makes Instagram an attractive market for businesses that want a lot of people to see their message quickly. 

Creative Product Marketing

You can use photos and taglines that didn’t make the cut for the webpage or commercial because they didn’t appeal to your mainstream customers. You have a lot more flexibility to reach your customers with funny and unique marketing strategies at little risk of losing customers. The amount of content you can put on Instagram ensures that you will be able to reach each and every corner of your target audience with messages tailored to each niche.

Instant Updates on Promotions and Offers

There’s no need to compile a newsletter, design an e-flyer, or send out mass emails. On Instagram, you simply have to snap a picture and describe your new promotion or offer.

Ability to Sell Your Products on Instagram

Once difficult to monetize, retailers are now able to link “comments” on Instagram to real sales. This is made possible by using our social commerce services which allow a business to turn their Instagram page into a store. Just post a product photo and when customers comment ‘Sold‘ on the photo, they’ll be emailed a mobile-friendly invoice to check out making it easy to sell on Instagram.

It’s Quick and Easy to Use

It only takes a few seconds to come up with what you want to post. Coming up with something witty or funny enough to generate a lot of “likes” is probably the hardest aspect of Instagram. The actual use is literally as easy as pressing a button, and you don’t need to pay someone hundreds of dollars to do it.

It Gives You the Ability to Make Real Connections with Your Audience 

There aren’t many other venues that allow you to develop personal relationships with your customers from all around the world by keeping up with what they find interesting, re-gramming their pictures, and taking their feedback into account to further improve your business and the service you provide.

As you can see, Instagram is leading the charge of continuous innovation with regard to e-commerce. You don’t want to be left behind and miss out on all the benefits illustrated above. Doing so could make you obsolete and irreparably damage the foundation of your business while your competitors get on board and continue to grow.

Want to learn how to ramp up your Instagram page and create a valid sales channel for your business? Check out our free guide to selling on Instagram which will help you get started with building and promoting your business on Instagram!